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Business Insight

By in Business on September 10, 2020
BUSINESS • Insight
Digital pricing transformations: The key to better margins
January 15, 2021
B2B companies can capture hoped-for value from their pricing transformations by matching technology solutions to their unique needs and avoiding common pitfalls.
Business Perspective
How Empathy Helps Bridge Generational Differences
January 12, 2021
Mimi Nicklin, a business coach and executive, has seen many leaders blame poor performance and communication on generational differences. But she argues managers should spend less time forcing Millennial and Gen Z employees to conform to company culture and more time on perspective taking and listening. In her experience, practicing empathy can vastly improve team collaboration and lead to better business and individual outcomes. Nicklin is the author of the book "Softening the Edge: Empathy: How Humanity’s Oldest Leadership Trait is Changing the World."
Consumer Insights
What B2B Marketing Leaders Are Measuring: Five Key Takeaways
January 15, 2021
Instead of asking leaders which metrics they feel are most important, we simply asked leaders which metrics appear on their top-level dashboards.